Design and development with AI.
My Skills
Skills
Web Design and Development
Design and development of web products understood as business tools, not just simple pages. Every design and development decision is aimed at improving activation, conversion, and performance, combining user experience, technology, and metrics from the outset.
- Design and development focused on functionality and conversion
- Performance optimization, technical SEO, and Core Web Vitals
- Implementation of critical flows (onboarding, CTAs, forms)
- Continuous iteration based on data and real behavior
Digital Marketing
Marketing is not approached as an isolated channel, but as an extension of the product. Strategies designed to attract users with real intent, activate them correctly, and optimize their entire journey within the funnel.
- Definition and optimization of acquisition funnels
- Activation and retention aligned with product
- Automations and lifecycle marketing
- Impact analysis and optimization based on metrics
Branding and Visual Identity
Branding is built as a system of trust and differentiation that directly influences conversion and product perception. Visual identities designed to scale, maintain consistency, and reinforce the value proposition.
- Brand positioning aligned with the value proposition
- Coherent and scalable visual systems
- Brand application in product and digital channels
- Reinforcement of clarity, trust, and differentiation
UX/UI
Designing experiences focused on reducing friction and improving metrics, not just aesthetics. Each flow is designed, validated, and optimized with the goal of facilitating decisions, accelerating tasks, and enhancing user satisfaction.
- User research focused on product decisions
- Designing flows that reduce friction and abandonment
- Rapid prototyping and continuous validation
- Experience optimization based on data and testing
Product Design
Product design understood as the bridge between user, business, and technology. I work from problem definition to implementation, prioritizing real impact and continuous product improvement.
- Definition of problems, hypotheses, and product objectives
- Information architecture and growth-oriented flows
- Prioritization based on impact and effort
- Continuous iteration to improve usage, retention, and conversion
Web Applications
Development of web applications as living products, prepared to evolve, be measured, and scale. Technology is used as a means to validate hypotheses, launch features, and improve business results.
- Development of business-oriented features
- Implementation of measurable metrics
- Integration of APIs, data, and external services
- Scalability, stability, and continuous improvement
SEO / SEM
Traffic acquisition with real intent, aligned with product goals and conversion. SEO and SEM worked as measurable growth levers, not isolated visibility actions.
- Organic optimization aligned with product goals
- Qualified traffic acquisition
- Testing and optimization of paid campaigns
- ROI measurement and real contribution to conversion
Artificial Intelligence
Integration of artificial intelligence applied practically and strategically, focused on automating processes, customizing experiences, and accelerating product iteration.
- Automation of product processes and flows
- Personalization of experiences and content
- Integrated intelligent assistants and systems
- Use of AI to accelerate analysis and decision making
CRO and Analytics
Conversion optimization and data analysis are the core of the Product Growth approach. Identifying frictions, constant experimentation, and decision-making based on real data to maximize product impact.
- Behavioral analysis and friction detection
- Definition and execution of A/B experiments
- Measuring impact on conversion, activation, and retention
- Clear dashboards for decision making and prioritization
Software Skills
Design
Web Development
Development Tools
Analytics and Testing
Marketing and Automation
Management and Productivity
Languages
Spanish
NativeEnglish
ProfessionalSoft Skills
Impact-oriented thinking
Ability to prioritize actions based on metrics, business goals, and measurable results, avoiding work without real impact.
Analysis and decision making
Reading and interpreting product data and user behavior to define hypotheses, make informed decisions, and continuously optimize.
Product mindset
Systemic product approach: understanding users, business, and technology as a whole to build solutions that scale and last over time.
Clear and cross-functional communication
Ability to explain decisions, hypotheses, and results to technical and non-technical profiles, aligning design, development, and business.
Autonomy and ownership
Total responsibility for assigned initiatives: detecting problems, proposing solutions, executing them, and measuring their impact without constant supervision.
Iteration and continuous improvement
Comfort working in test-learn-optimize cycles, accepting error as part of the growth process.
Adaptability and continuous learning
Ability to quickly learn new tools, technologies, and methodologies, and apply them practically when they add real value.
